Product Keynote: Wingbits

A blockchain-powered flight tracking network is revolutionizing how aviation data is collected and monetized, giving power back to the community members who make it possible. At Breakpoint 2025, Wingbits CEO Robin Wingardh revealed how the platform is scaling six times faster than legacy competitors while building an AI-powered intelligence layer that could democratize aviation insights for the entire industry.

Summary

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Wingbits has emerged as the first and largest decentralized flight tracking network built on Solana, challenging entrenched legacy players like FlightRadar and FlightAware. The company identified a fundamental flaw in the traditional aviation data model: while data collection has always been decentralized—relying on volunteers placing antennas on rooftops and balconies—the hundreds of millions of dollars generated from monetizing this data never flows back to the contributors who make it possible.

The platform introduces a performance-based incentive model that rewards participants based on the quality and quantity of data they track. This approach has proven remarkably effective, with Wingbits adding its first paying customer just six months after launching. The network now serves enterprise clients including Korean Airlines, Spire Global, and DronePort, demonstrating serious commercial traction in a competitive industry.

Perhaps most significantly, Wingbits has built an AI intelligence layer on top of its global flight data, allowing users to query complex aviation information using natural language. This eliminates the need for expensive data pipelines, processing teams, and engineering resources that have traditionally gatekept aviation insights. The company is positioning itself at the intersection of two major technological shifts: decentralized physical infrastructure and artificial intelligence.

Key Points:

The Problem with Traditional Flight Tracking

Legacy flight tracking platforms like FlightRadar and FlightAware have built lucrative businesses generating hundreds of millions of dollars annually from aviation data. However, there's an irony at the heart of their business model: the data itself is already collected in a decentralized manner by thousands of aviation enthusiasts who voluntarily set up tracking equipment. These contributors receive little to no compensation for their efforts, while the platforms capture all the value.

Furthermore, without proper incentive structures, these legacy players cannot adequately invest in infrastructure improvements. The result is aging, insecure systems that fail to leverage the full potential of their contributor networks. Wingbits saw an opportunity to reimagine this model from the ground up, creating alignment between data collectors and the platform through blockchain-based incentives.

Customer-Funded Expansion and Modular Hardware

Wingbits has developed a unique business model called customer-funded expansion that allows enterprise clients to sponsor network buildouts tailored to their specific needs. The company's hardware is modular, meaning individual devices can be upgraded based on customer demand without requiring complete replacements. This flexibility has enabled Wingbits to respond rapidly to regulatory changes in different markets.

A prime example is the recent UK regulation of the 978 megahertz frequency for drone tracking. When such regulatory opportunities arise, Wingbits can partner with customers who need coverage in those markets, allowing them to fund the network expansion while committing to purchase the resulting data. Once built, Wingbits retains the ability to sell this data to other interested parties, creating a sustainable expansion model.

AI-Powered Intelligence Layer

The company has developed what it calls an intelligence layer built on top of its global flight data. This system allows anyone to query aviation data using natural language, abstracting away the technical complexities traditionally required to extract insights. Users no longer need data pipelines, storage solutions, processing teams, or engineering resources—they can simply ask questions and receive answers.

Beyond basic queries, Wingbits enables customers to build custom AI agents on top of the data without coding or complex integrations. The platform can also incorporate third-party data streams to enrich insights. This democratization of aviation intelligence opens the market to small and medium-sized businesses that previously couldn't afford enterprise-grade aviation analytics, forcing them to rely on expensive third-party providers.

Strategic Focus on MENA and Southeast Asia

Wingbits has made a significant strategic bet on the Middle East and North Africa (MENA) region and Southeast Asia, believing these areas will drive both aviation and blockchain innovation in the coming years. The company has established a permanent office at Hub 701 in Abu Dhabi, with CEO Robin Wingardh personally relocating to the region to lead expansion efforts.

To accelerate network growth in these priority markets, Wingbits is offering free devices to qualified participants in MENA and Southeast Asia. This investment in hardware distribution reflects the company's conviction that building dense, reliable coverage in emerging aviation markets will create long-term competitive advantages and attract enterprise customers looking for regional data.

Remote ID and Drone Tracking Capabilities

All Wingbits devices now include Remote ID functionality, enabling the network to track drones in addition to traditional aircraft. This capability is particularly valuable in the US market where drone regulations require Remote ID compliance. However, the real opportunity lies in markets where drone regulations are still emerging—Wingbits can work with customers to build out tracking infrastructure ahead of regulatory requirements, positioning both parties advantageously when rules are implemented.

Facts + Figures

• Wingbits is the first and largest flight tracking network utilizing blockchain technology
• The company has been building on Solana for approximately two years
• Legacy flight tracking platforms generate hundreds of millions of dollars annually from volunteer-collected data
• Wingbits is scaling six times faster than the competition
• The first paying customer was added just six months after the company's inception
• Current enterprise customers include Korean Airlines, Spire Global, and DronePort
• The hardware is modular, allowing individual devices to be upgraded based on customer demand
• All devices include Remote ID capability for drone tracking in the US market
• UK recently regulated 978 megahertz for drone tracking, creating new market opportunities
• Wingbits has established a permanent office at Hub 701 in Abu Dhabi
• Free devices are being distributed in MENA and Southeast Asia regions

Top quotes

• "Solana doesn't just offer a great tech. Hands down, they put down the best events in the space."

• "All the data you see on those applications are actually already being collected in a decentralized manner because it's all volunteers, all enthusiasts, putting these antennas up on the roofs and balconies."

• "They monetize this data at a really high level, generating hundreds of millions of dollars a year, but none of that value actually makes its way back to the community."

• "The more data you track, the better you are, the more you earn, the more you build hardware."

• "We essentially abstract away all the complexities that comes with what you normally need to do to just get to the insights."

• "No more need for data pipelines, no storage, no data processing teams, no engineering teams. You can get to market, you get to the insights faster, cheaper and much easier than you've ever been able to before."

• "This will serve to democratize the insights in aviation to the entire segment."

• "We strongly believe this region will not just be the future of aviation innovation, but also for blockchain innovation as a whole."

Questions Answered

How does Wingbits differ from traditional flight tracking services like FlightRadar?

Wingbits fundamentally reimagines the economics of flight tracking. While traditional services like FlightRadar rely on volunteer enthusiasts to collect data but keep all the monetization revenue, Wingbits creates a performance-based incentive model where contributors earn based on how much quality data they track. This alignment of incentives has enabled Wingbits to scale six times faster than legacy competitors while building better infrastructure, since contributors are motivated to optimize their setups for maximum rewards.

What can enterprise customers do with Wingbits data?

Enterprise customers like Korean Airlines, Spire Global, and DronePort use Wingbits data for various aviation applications. Beyond raw flight tracking data, customers can now leverage the AI intelligence layer to query data using natural language, build custom AI agents without coding, and integrate third-party data streams for enriched insights. The customer-funded expansion model also allows enterprises to sponsor network buildouts in specific regions they care about, with committed data purchase agreements that ensure they get the coverage they need.

How does the AI intelligence layer work?

The AI layer sits on top of Wingbits' global flight data and allows anyone to extract insights using natural language queries. Instead of building data pipelines, hiring processing teams, or maintaining engineering resources to work with raw aviation data, users can simply ask questions in plain English. The system also supports building custom AI agents tailored to specific use cases, all without requiring any coding. This dramatically reduces the cost and complexity of accessing aviation intelligence, opening the market to smaller players who previously couldn't afford enterprise analytics.

Can Wingbits track drones as well as aircraft?

Yes, all Wingbits devices now include Remote ID capability, which enables drone tracking. This is particularly relevant in the US market where Remote ID compliance is required. The company is also positioned to help customers in markets where drone regulations are still emerging—they can fund network buildouts tailored to anticipated regulatory requirements, gaining early access to tracking data when rules are implemented. The recent UK regulation of 978 megahertz for drones demonstrates how quickly these opportunities can emerge.

Why is Wingbits focusing on the MENA region and Southeast Asia?

Wingbits believes these regions represent the future of both aviation and blockchain innovation. The company has committed to this strategy by establishing a permanent office in Abu Dhabi at Hub 701, with CEO Robin Wingardh personally relocating to lead expansion. To accelerate network growth, Wingbits is distributing free devices to qualified participants in these regions, investing in building dense coverage that will attract enterprise customers seeking regional aviation data. This strategic focus positions Wingbits to capture growth in some of the world's fastest-developing aviation markets.